"You see, you wouldn't ask why the rose that grew from concrete had damaged petals.
On the contrary, we would all celebrate it's tenacity.
We would all love it's will to reach the sun.
We are the roses.
This is the concrete.
These are my damaged petals.
Don't ask me why.
Ask me how."
-Tupac Shakur from "Mama's Just a Little Girl"
Powerade’s commercial for the JUST A KID FROM campaign, starring Derrick Rose.